Well, Hello There!
Over the past decade I've done just that across hospitality, consulting, and consumer goods - working hands-on to shape how each brand looks, feels, and shows up in the world. From identity and creative direction to guest experience and beyond, the focus has always been the same: cut the fluff and speak from your soul.
My happy place is the early stages of a concept - the name, the vibe, the visual identity, the experience it creates. Put on some music and I'll go for hours without looking at the clock.
That creative obsession started in food & beverage, but the instincts behind it aren't industry-specific. My creative energy doesn't live in one lane, it never has. I'm ready to build at a bigger scale.
I build concepts that leave an impression. Brands, spaces, and experiences with a real point of view.
Nothing extra, nothing forced.
After more than a decade in the bar world, I'm stepping fully into brand and creative work - and honestly, it's long overdue.
Based in Portland. Ready to build something worth remembering. And let's keep it real... ideally with fewer 2am texts!