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The Uncanny
Project Type
Cocktail Bar
Date
est. April 2023
A speakeasy with dive bar attitude.
The Uncanny blends meticulous cocktail craft with the raw energy of skate punk and New York hip-hop. A space designed to feel elevated and unpolished at the same time. From the name and visual identity to menu design, tone of voice, and atmosphere, every element was shaped to support a single, unapologetic point of view.
The result was a concept that stood out immediately and continued to build momentum, earning recognition on Esquire magazine’s "Top Bars of 2024" list one year after opening. While my focus has since expanded across the collective, The Uncanny remains the clearest expression of my creative instincts and approach to brand direction.
