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The Uncanny
Project Type
Cocktail Bar
Location
Portland, OR
Date
est. April 2023
THE UNCANNY
Co-owner, Creative Director & Brand Lead
- THE BRIEF -
A speakeasy with dive bar attitude. The direction was simple - a five star NYC dive bar with punk and hip-hop influence. Elevated and unpolished at the same time. Most concepts pick a lane. This one didn't.
- MY ROLE -
Led the project end to end. Naming, visual identity, tone of voice, menu design, F&B program, atmosphere, and retail - every element shaped around a single unapologetic point of view.
- THE EXECUTION -
Built the full brand from scratch - name, logo, visual identity, and brand assets developed to reflect the cultural DNA of the concept. Directed the menu design through draft to final, developed the cocktail program, and shaped the physical atmosphere of the space. Extended the brand into retail with a merch line, proving the concept had a life beyond the bar itself.
- THE RESULT -
One year after opening, The Uncanny was named one of Esquire's Best Bars in the US of 2024. The clearest expression of what I do when given full creative ownership.
